Question Lead:
This example comes from an article in the Life section of The Daily Evergreen on 10-13-2008. Using a question lead for this story does work well. It is a unique approach to a topic that many of us are familiar with. It offers the reader an opportunity to apply their own experiences to the topic the author describes.
http://www.dailyevergreen.com/story/26543
Direct-Address Lead:
This example also comes from the 10-13-2008 publication of The Daily Evergreen. The author addresses the issue of binge drinking and the risks involved with it. By directly addressing the reader with "you're", they create a connection that causes the reader to think specifically about the topic and its' connection to the reader.
http://www.dailyevergreen.com/story/26535
Monday, October 13, 2008
Wednesday, October 1, 2008
"feeding the beast"
Who or what is the 'beast'?
The 'beast', as described by the video, reffers to the public's and news media's insatiable appetite for information. New stories must be created every day of the year, and they must be relevant enough, or have enough interest to be sold to the editors, producers and ultimately the public. The daily grind of pitching, researching and running stories is considred by many in the business as "feeding the beast".
What does it need to be fed?
As much information as humanly possible. The greater amount of information available, the greater the amount of stories that can be potentially printed, produced or broadcast.
What compromises (if any) might occur in trying to feed the 24-hour news cycle in print, TV and the internet?
With constant pressure to produce new stories every day that the public will want to hear or read, compromises must be made. The assembly line mentality is one of quantity over quality. Producing quality articles and stories often takes time, which in many cases is not avaiable. This in turn forces news media companies to often run with articles and stories that can be produced within 24 hours. That isn't much time to pitch, research and write an article or story.
The 'beast', as described by the video, reffers to the public's and news media's insatiable appetite for information. New stories must be created every day of the year, and they must be relevant enough, or have enough interest to be sold to the editors, producers and ultimately the public. The daily grind of pitching, researching and running stories is considred by many in the business as "feeding the beast".
What does it need to be fed?
As much information as humanly possible. The greater amount of information available, the greater the amount of stories that can be potentially printed, produced or broadcast.
What compromises (if any) might occur in trying to feed the 24-hour news cycle in print, TV and the internet?
With constant pressure to produce new stories every day that the public will want to hear or read, compromises must be made. The assembly line mentality is one of quantity over quality. Producing quality articles and stories often takes time, which in many cases is not avaiable. This in turn forces news media companies to often run with articles and stories that can be produced within 24 hours. That isn't much time to pitch, research and write an article or story.
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