Special Lead Examples

Question Lead:

This example comes from an article in the Life section of The Daily Evergreen on 10-13-2008. Using a question lead for this story does work well. It is a unique approach to a topic that many of us are familiar with. It offers the reader an opportunity to apply their own experiences to the topic the author describes.

http://www.dailyevergreen.com/story/26543

Direct-Address Lead:

This example also comes from the 10-13-2008 publication of The Daily Evergreen. The author addresses the issue of binge drinking and the risks involved with it. By directly addressing the reader with "you're", they create a connection that causes the reader to think specifically about the topic and its' connection to the reader.

http://www.dailyevergreen.com/story/26535